Burberry is one of the world's most valuable brand. It is a luxury fashion label with its root based on London, UK. Burberry is one of the few exception in the world that do not have their origins in Italy. As we know it, Milan is the capital of fashion and majority of famous fashion empires had their origins in Italy. Burberry, on the other hand, is one UK's most successful fashion brands that initially became famous from its trench coat.
Burberry's clothing apparels and accessories are largely distinguishable from two of its signature trademark. First is the tartan pattern that is featured in most of Burberry's products. Such is the success and appeal of the Burberry brand that their tartan pattern is today one of the most copied pattern in the world. This shows how much every other brand or clothing manufacturers aspire to make their products resemble those of Burberry. Second is the knight logo that is embelished in every Burberry product.
One of the fashion apparels made and sold by Burberry is the Burberry watches. Burberry watches do not come cheap. Unless you are a crazy fan of Burberry's tartan pattern, I think you would not even be considering Burberry watches when you are looking for a new watch to put on your wrist. One of the most obvious reason is because the brand itself is not putting so much focus and emphasize on its watch business. If you disagree with me, just look at how many models are available in their entire collection. Compare this to the variety of clothings, trench coats or handbags that they have. From this alone, it is easy to gauge how much revenue the Burberry watch business brings to the overall profit of the brand.
Burberry's clothing apparels and accessories are largely distinguishable from two of its signature trademark. First is the tartan pattern that is featured in most of Burberry's products. Such is the success and appeal of the Burberry brand that their tartan pattern is today one of the most copied pattern in the world. This shows how much every other brand or clothing manufacturers aspire to make their products resemble those of Burberry. Second is the knight logo that is embelished in every Burberry product.
One of the fashion apparels made and sold by Burberry is the Burberry watches. Burberry watches do not come cheap. Unless you are a crazy fan of Burberry's tartan pattern, I think you would not even be considering Burberry watches when you are looking for a new watch to put on your wrist. One of the most obvious reason is because the brand itself is not putting so much focus and emphasize on its watch business. If you disagree with me, just look at how many models are available in their entire collection. Compare this to the variety of clothings, trench coats or handbags that they have. From this alone, it is easy to gauge how much revenue the Burberry watch business brings to the overall profit of the brand.
burberry watch
Naturally, if watch is not their main focus, they would definitely not be spending significant marketing dollars for market their watches. What we have learnt from our business classes is that to win in the consumer segment, you have to win the hearts and minds of the consumers. The only way to achieve this is definitely not by the technology sophistication or how good a product is. The only way to achieve this is to burn a pile of cash and jam the marketing air wave such that your brand alone will stick on consumers' minds. Your brand has to be the first that comes to mind when one is thinking of buying the product that you are selling. Not your competitors' brand.
I do not see burberry watches being aggressively marketed. I seldom see any burberry watches billboards advertisement. I rarely go into a watch store and found them to be selling Burberry watches. Based on this observation, it got me thinking as to how serious are Burberry in making and ensuring the high quality in their watches as compared to their other product lines. I am quite sure that before any watch are allowed to be stamped the Burberry's knight logo, it has to pass certain standard of QA.
Burberry watches are priced in the range of $500. $100 cannot get you a Burberry watch. Neither $200. $300 may still allow you to buy but only very limited selection. At such price, do I think Burberry watches are good buy? If you have few Burberry clothes in your wardrobe and you are looking for a watch that is going to match with those clothes, the answer would be yes. Otherwise, I think it is quite clear that the answer should be no.
I do not see burberry watches being aggressively marketed. I seldom see any burberry watches billboards advertisement. I rarely go into a watch store and found them to be selling Burberry watches. Based on this observation, it got me thinking as to how serious are Burberry in making and ensuring the high quality in their watches as compared to their other product lines. I am quite sure that before any watch are allowed to be stamped the Burberry's knight logo, it has to pass certain standard of QA.
Burberry watches are priced in the range of $500. $100 cannot get you a Burberry watch. Neither $200. $300 may still allow you to buy but only very limited selection. At such price, do I think Burberry watches are good buy? If you have few Burberry clothes in your wardrobe and you are looking for a watch that is going to match with those clothes, the answer would be yes. Otherwise, I think it is quite clear that the answer should be no.
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